Classroom (SkillsFuture + UTAP)

Strategies for Unleashing Your Digital Brand as Adult Educators

14 January 2025, Tuesday - 15 January 2025, Wednesday 09:30 AM - 05:00 PM Course Fee: $2180 SGD Classroom (Seats Available)

What Is The Workshop About?

This course empowers educators to navigate the digital landscape with confidence and achieve greater success.

By paying attention to personal branding in the digital landscape, it enables educators to establish a strong online presence, build credibility, and stand out in their field. Join us to learn more about personal branding principles, leveraging digital tools, to enhance your visibility, connect with your target audience, and unlock new opportunities for professional growth as an Adult Educator.

This programme with 5 modules includes comprehensive training designed to equip educators with the knowledge and skills to thrive in the digital landscape. It will adopt a practical and interactive approach, combining theoretical concepts, hands-on exercises, and real-world examples to facilitate effective learning.

Participants will explore various topics related to digital branding, branding and brand positioning, creating compelling personal branding videos, leveraging social media for personal branding and building and managing their online presence.

  • Understand the key components and principles of digital branding in the context of personal branding for Adult Educators.
  • Learn and explore the process of defining and refining your personal brand as an Adult Educator, including identifying unique value propositions and effective brand positioning strategies.
  • Acquire knowledge of effective techniques for creating compelling personal branding videos, including planning, scripting, and delivering impactful content.
  • Learn and explore the process of defining and refining your personal brand as an Adult Educator, including identifying unique value propositions and effective brand positioning strategies.
  • Explore strategies for leveraging social media platforms to enhance personal branding, engage with target audiences, and build an online community.

"Brand yourself for the career you want, not the job you have.”
- Dan Schawbel

Introduction to Personal Branding for Working Professionals:

YouTube video where we delve into "Personal Branding Hacks for LinkedIn and Working Professionals" in just 20 minutes! In this concise yet informative session, we'll share actionable tips and strategies to elevate your presence on LinkedIn and boost your career as a working professional.

Whether you're looking to attract new opportunities, expand your network, or establish yourself as an industry expert, these hacks will help you stand out in the digital crowd.

Tune in now and unlock the secrets to personal branding success! Don't forget to like, comment, and subscribe for more valuable content.

Let's take your LinkedIn game to the next level!


LinkedIn Profile Audit for Business Owners:

Wondering how to optimize your LinkedIn profile to attract more business opportunities?

In this video, I audit Jasmin, the owner of Perky Lash, and highlight LinkedIn best practices for creating a standout professional profile.

Watch to discover how Jasmin has successfully positioned her brand, what she’s done right, and how you can apply these strategies to enhance your LinkedIn presence. Learn tips on profile optimization, engaging content creation, and effective branding!

Let's take your LinkedIn game to the next level!


"Personal branding is the art of becoming knowable, likable and trustable."
- John Jantsch

Trainer Profiles

Charmaine Lee

Chief Digital Marketing Officer

Workshop Schedules

Date

14 January 2025, Tuesday - 15 January 2025, Wednesday (Seats Available)

Venue

11 Eunos Road 8, #06-03 Lifelong Learning Institute, Singapore 408601

Upcoming Schedule(s)

3 July 2025, Thursday - 4 July 2025, Friday (Seats Available)

Register your interest

Our Instructor

Hi, I'm Charmaine Lee.

Charmaine is experienced Digital Marketing Consultant with WSQ ACTA Certification and works with the following clients and institutions:
• Schneider Electric (2021, 2023)
• Mitsubitshi Heavy Industries (2023)
• Singapore University of Technology and Design (SUTD), (2020-2022)
• Institute for Adult Learning, Jan 2020 - Present
• Singapore Business Federation, August 2021 - Present
• Affiliate Faculty | Adjunct Trainer, August 2024 - Present
• AB Maximus (SGX Supported Program, IBF Funded for Remisiers), July 2024 - Present
• Expert Speaker at Squared Online (program co-developed with Google) @Avado, June 2021 - May 2022
• Business & Marketing Mentor: Temasek Polytechnic (LaunchPad), Ngee Ann Polytechnic (Sandbox), and SUTD Venture Building Program (2020 - 2022), and NUS Msc in Venture Creation Programs (Dec 2021 - May 2022)