Day 1: Digital Marketing Fundamentals and SEO
Day 2: Search Engine Marketing (SEM) and Email Marketing
Day 3: Meta Marketing, Instagram Advertising, and Lead Generation
Day 4: Video Marketing and TikTok Strategy
Day 5: Digital Marketing Analytics and Campaign Optimization
"Ignoring online marketing is like opening a business but not telling anyone.”
- KB Marketing Agency
Understanding Integrated Digital Marketing Strategy:
• Introduction to Digital Marketing
• Overview of various digital marketing channels (Search, Paid, Social Media) and a cohesive strategy.
• Importance of an integrated approach for maximizing marketing effectiveness.
Introduction to Search Engine Optimization (SEO):
• Definition and significance of SEO in digital marketing.
• Key elements of SEO, including keywords, on-page optimization, and backlinks.
Hands-on SEO workshop:
• Finding and optimizing keywords for search engine visibility.
• Practical session on using keyword research tools to find relevant SEO keywords.
• Incorporating SEO keywords into a digital marketing strategy.
Search Engine Marketing (SEM):
• Overview of SEM and Google Ads.
• Creating and optimizing search ads, bidding strategies, and ad placements.
• Practical session: Setting up a Google Ads campaign.
Email Marketing Strategies:
• Importance of email marketing in digital campaigns.
• Designing effective email campaigns, segmentation, and automation.
• Hands-on workshop: Creating and sending email campaigns.
"90% trust peers on social networks; only 15-18% trust brands."
- Danny Brown
Meta Marketing Strategy:
• Introduction to meta marketing and its impact on digital campaigns.
• Leveraging meta tags, descriptions, and structured data for SEO.
Instagram Advertising:
• Overview of Instagram advertising features and best practices.
• Creating compelling Instagram ads, targeting options, and ad formats.
• Practical session: Setting up an Instagram advertising campaign.
Lead Generation with Landing Pages:
• Importance of landing pages in lead generation.
• Designing high-converting landing pages, A/B testing, and optimization strategies.
Hands-on workshop: Creating and optimizing landing pages for lead generation.
Video Marketing Strategies:
• Importance of video marketing in digital campaigns.
• Types of video content, storytelling techniques, and video optimization.
• Practical session: Creating and optimizing video content for marketing purposes.
TikTok Strategy for Business:
• Overview of TikTok as a marketing platform.
• Strategies for creating engaging TikTok content, hashtag usage, and audience targeting.
• Hands-on workshop: Developing a TikTok marketing strategy and creating content.
Digital Marketing for Temasek Polytechnic Entrepreneurship Students:
Digital Marketing for NUS Ground Zero Entrepreneurship Students:
"The best marketing doesn’t feel like marketing."
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Tom Fishburne
She is an experienced digital marketing trainer with WSQ ACTA Certification and works with:
• Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning, Jan 2020 - Present
• Associate Digital Marketing Trainer with Singapore Business Federation, August 2021 till present
• Adjunct Digital Marketing Trainer at Aventis Learning Group, March 2020 till present
• Expert Speaker at Squared Online (program co-developed with Google) @Avado, June 2021 - May 2022
• Business & Marketing Mentor: Temasek Polytechnic (LaunchPad), Ngee Ann Polytechnic (Sandbox), and SUTD Venture Building Program (2020 - 2022), and NUS Msc in Venture Creation Programs (Dec 2021 - May 2022)