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LinkedIn Marketing & Personal Branding Workshop for Professionals

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 25 Oct, 2021
Monday
25 Oct, 2021
Monday
9:00 AM 5:00 PM $ 545 Register Now!
2 03 Dec, 2021
Friday
03 Dec, 2021
Friday
9:00 AM 5:00 PM $ 545 Register Now!
3 05 Jan, 2022
Wednesday
05 Jan, 2022
Wednesday
9:00 AM 5:00 PM $ 545 Register Now!
4 30 Mar, 2022
Wednesday
30 Mar, 2022
Wednesday
10:00 AM 6:00 PM $ 545 Register Now!

LinkedIn Marketing and Advertising for Small Business, Education and Technology Sectors B2B and B2C


Course Title:
 LinkedIn Marketing for B2B and B2C, includes Personal Branding for Professionals

80% hands-on, Small Class Training, Min. 4 and Max. 8 Participants. (Corporate Training & Discounts Available)

1-day & 2-day options available.

Trainers for LinkedIn Marketing Workshop: Razy Shah / Charmaine Lee 

Time: 9am to 5pm 

Venue: 3 Phillip Street #17-01, Singapore 048693 (Face to Face)

Course Fee: $545/pax (1 day training)

Course Fee: $950/pax (2 days training)


* Course curriculum is customizable for corporate training runs of min. 8 pax.



COURSE OBJECTIVES

Participants will be equip with the concept of content marketing strategy with actual case study on LinkedIn, and what an ideal Content Marketing Strategy on LinkedIn will involve.

Learn how to setup a professional looking LinkedIn Profile.

Design a professional LinkedIn Cover Banner for themselves.

Learn ways to create contents (i.e. Infographic SlideShares with Microsoft PowerPoint), to help them share their ideas through SlideShares and share about their business and services.

Learn how to write effective headlines, craft and design a 6~10 page pitch deck and/or ebook content with basic infographics in 5 hours.

Learn how to use MailChimp to generate an email lead collection with your FREE SlideShare or Free ebook giveaway on your LinkedIn Profile.




What to expect during the workshop?
The course is a hands-on workshop to share content marketing strategies on LinkedIn, and help participants to be more strategic with their LinkedIn Profile.

With professionally designed SlideShares added to your LinkedIn profile, be sure to nail prospects and clients with your concise and effective pitch decks. With the SlideShare, participants will learn how they can use MailChimp Forms to help collect email leads on surveys, reports and gated content with their SlideShares as they start to build their authority on LinkedIn as the subject matter expert.

Target Audience:
Trainers, Adult Educators, Life Coach, Corporate Coaches, Corporate Sales & Marketing Professionals who have insights to share about their industry, and would like to share their knowledge, expertise and insights through LinkedIn SlideShare.

How will this course help you?
• Professional outlook on LinkedIn
• Showcase your expertise with slideshares
• Be found on LinkedIn with an optimized profile
• Learn ways to generate leads with your LinkedIn profile
• Keep a professional relationship with your professional network
• LinkedIn has one of the higer oganic reach for social media platform currently, leverage on it!

S/N

Day 1 Course Outline:

Duration

1

Introduction to Content Marketing Strategies with Brainstorming
• Introduction & Learning Outcomes

• Content Marketing Definition

• Examples of Content Marketing on LinkedIn

 

45 Min

2

How does LinkedIn help individuals and Businesses?
Effective and impactful brand awareness with LinkedIn SlideShares

• Drive organic traffic to your product and service with LinkedIn SlideShares

• Building deeper, long-term relationships with customers

• Lead generation with gated slide contents

30 Min

3

Mapping out your Customer / Buyer's Journey with your brand or Company
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet

• Learn how to use the buyer's journey on the internet to your advantage!
• Brainstorm about your Buyer’s Journey, and how can you leverage on LinkedIn Content Marketing for your business?
• Consultation with the Trainer (5~10 min per pax)

60 Min

4

LinkedIn Profile Audit and Optimization
• Looking at our LinkedIn Profiles, see what needs to be improved, and how can we help others find out about our products and services

45 Min

5

Design beautiful pitch and presentation decks for SlideShares
• Colour Resources
• Graphics and Icon Resources
• Resources and Case Study of SlideShares
• Learn key principles in curating an eye catching pitch or presentation deck for your LinkedIn Profile

120 Min

6

Participants hands-on practice to beautify statistics, quotes for their pitch and presentation decks
• Trainer Demo on curating a presentation deck for SlideShare
• Participants hands-on practice

120 Min

 

Day 2 Course Outline:

 

7

Setup and Update Professional LinkedIn Headshots (as required)
• Dress up for a Professional Shot taken with your smartphone!
• Design a cover for your LinkedIn Cover

60 Min

8

Writing Activity for your SlideShare Pitch Deck (6~12 Pages)

• Based on buyer's journey, map out what will be important for you to share on LinkedIn as SlideShares, and what do you need to share on a regular basis, at least 1~2 times a week

• Who you are, how can you help

• How you have helped others with your product or services (Build your credibility on LinkedIn, i.e. Case Study in your SlideShares)

• Guidelines, and key strategies with LinkedIn SlideShares.
• Consultation with Trainer

240 Min

9

Sign up & Create a MailChimp Account

  • Learn how to use MailChimp for email lead collection on your LinkedIn account as you giveaway your FREE presentation or Ebook content to help someone get started, and find success with your coaching, sales and marketing tips or guidelines.
  • Setup MailChimp Forms with your company email.
    Note: @gmail.com, @yahoo.com, @hotmail.com, @icloud.com etc are not recommended for MailChimp account setup
  • Grab MailChimp Forms link, and shorten with bit.ly to track clicks

90 Min

10

Final Consultation and Q&A

(a) Consultation with Trainer (max. 5~10 min per participant)
(b) Final Q&A with Trainer

30 Min

 

Total Estimated Duration

14.0 HR

 

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 8 to 12 pax. As our classes include 80% hands-on.
We will include 2 trainers for the training if the class exceeds 15 pax.





What you'll need to bring to class:
• Laptop & charger
• Mouse & mouse pad

** To register for the course, please share with us your preferred course date, and fill in the registration form at the bottom of the page so we can promptly assist and contact you about your course registration and enquiry. **

This is a Certificate Workshop. 
Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

For self & corporate sponsored, please provide us details for billing.
1) Name of Company: 
2) Attention Invoice to: 
3) Email: 
4) Mobile: 
5) Address / Office Address: 

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Attention to:

Please fill in the registration form at the bottom of the page, which will help us get in touch with you on your course registration and enquiry.

For urgent enquiries, do Call or What’sApp us at (65) 9296 3877

Connect with us on: 
Facebook | Instagram | YouTube |  Website

LinkedIn Marketing & Personal Branding for Professionals


Our LinkedIn Article on "The Key to Social Media Marketing Success": https://www.linkedin.com/pulse/key-social-media-marketing-success-charmaine-lee

Some of our SlideShares on LinkedIn shared below. We will share with you during the workshop on how you should and can create these contents with PowerPoint, what is the focus, and what will you content strategy be?

 

LinkedIn Marketing & Personal Branding Workshop for Professionals

S/No. Start Date End Date Start Time End Time Course Fee
1 25 Oct, 2021
Monday
25 Oct, 2021
Monday
9:00 AM 5:00 PM $ 545 Register Now!
2 03 Dec, 2021
Friday
03 Dec, 2021
Friday
9:00 AM 5:00 PM $ 545 Register Now!
3 05 Jan, 2022
Wednesday
05 Jan, 2022
Wednesday
9:00 AM 5:00 PM $ 545 Register Now!
4 30 Mar, 2022
Wednesday
30 Mar, 2022
Wednesday
10:00 AM 6:00 PM $ 545 Register Now!

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HOW TO REGISTER?

No cash required if you have sufficient SkillsFuture Credits. (Currently only applicable for our 1-day & 2-day MailChimp Email Marketing courses)

Login to https://www.myskillsfuture.sg/ (MySkillsFuture Portal)with your SingPass to check on your SkillsFuture Credit balance.

A PDF invoice on the course you would like to register is required from us (the training vendor). While the registration is to be done on your end. Instructions will be provided to you after you enquire through our "Course Enquiry Form" below the page. Typical MySkillsFuture registrations takes 1 to 5 working days to be approved.

Details we will need for SkillsFuture Credit participants:
1. Name as per NRIC:
2. Full NRIC:
3. Mobile:
4. Email:
5. Home Address:
6. Birthday (new requirement from SSG as of 12 Oct 2020):


For company sponsored individuals, please provide the following details instead:
1. Company Name:
2. Invoice Attention to:
3. Contact Details of Person In-Charge (HR or Finance):
4. Full name of participant as per NRIC:
5. Mobile of participants:
6. Email of participants:
7. Company Address:
8. Birthday only if company sponsored individuals will be claiming $2/hour training grant (new requirement from SSG as of 12 Oct 2020):


* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
Please provide the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Invoice Attention to (Name / Mobile / Email):
e) Name of Participant:
f) Email of Participant:


Here are some generous workshop reviews our participants have left us on our Facebook Page on how our digital marketing workshops have helped them be a better marketer for their work and business:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Razy Shah has over 10 years of digital marketing, business development and 
management experience. He is a Director at 2Stallions Digital Marketing Agency, an 
award-winning full-service agency, which he co-founded in 2012. Headquartered in 
Singapore, the agency has a regional presence in Indonesia, Philippines and India 
and has now grown to Malaysia.  
 
He has implemented successful marketing strategies and campaigns for startups, 
SMEs and Fortune 500 companies. These include brands like AXA, Stanley Black & 
Decker and Fujifilm.  
 
He is a speaker and international trainer having conducted workshops for more than 
100+ government officials from 27 countries. These workshops are on the topics of 
the digital economy, The Future of Work and Industrial Revolution 4.0. His most 
recent training engagement was in Qatar just before the lockdown. In addition to 
training government officials around the world, he has been invited to deliver guest 
lectures at top academic institutions like NUS, SP Jain Global School of Business 
and NTU to speak on the topics of digital marketing and entrepreneurship.  
 
He is an active member in the British Chamber of Commerce’s Marketing and 
Communications committee. In his free time, he loves learning languages and is 
working on adding Bahasa Indonesia to his repertoire. He enjoys trekking and has 
recently scaled the highest peaks of Taiwan and Malaysia.  

 

 



Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 to 4 people to proceed with the class.
For weekend classes we require a min. of 4 to 5 pax to proceed with the class.

When you fill in the course enquiry form, we will confirm the receipt of your details submitted.
However, invoices are only issued when we have 3 pax registered for any listed course run. 

2. Which courses are SkillsFuture Credit Eligible?
As of 1 Nov 2020, we have 3 digital marketing courses that are SkillsFuture Credit Eligible. (click the text link to view latest courses that are SkillsFuture Credit Eligible on MySkillsFuture portal).

Course 1: MailChimp Email Marketing for Business Owners (Synchronous e-learning) - TGS-2020501173
Course 2: Integrated Content Marketing Strategy with Ebooks & Landing Pages (Synchronous e-learning) - TGS-2020501495
Course 3: Skyrocket your sales with MailChimp Email Marketing for Business and Ecommerce Owners - TGS-2019500507

Currently, only course 1 & 2 are conducted as online courses.
Remaining courses are conducted Face to Face, with a limit of 6 to 7 pax due to social distancing.
Note: For F2F classes, masks must be on at all times.

We might have more courses SkillsFuture Credit Eligible in 2021, you can write to us at workshops@skycrm.asia to be added to our email list that we update once a month on our newest courses.

3. How big are the class sizes at Sky Digital Agency?
For online courses, it is kept to a max. of 6 to 8 pax.
For Face to Face, classes, it is currently kept to a max. class size of 6 to 7 pax. due to social distancing.
Classes are typically confirmed upon 3 pax registered, and confirmed within 3~7 days prior to class run.
If the class is a Zoom Online Class, Zoom links will be sent out 2 to 5 days prior to the class run. You will need to login at least 5 to 10 min prior to the class start time, i.e. 9.55am if the class starts at 10am.

4. Who can i contact should i have more questions?

You can fill in the form just above the FAQ section, or you may e-mail us at workshops@skycrm.asia
What'sApp is another method of getting in touch with us as well at +65 9296 3877

5. Where is the venue of the workshop?

For online workshops, it will be conducted over Zoom for all public runs.
For Face to Face workshops, it will be conducted at 3 Phillip Street #17-01, Singapore 048693

Nearest MRT is Raffles Place MRT, 5 min walk.
Or Downtown Line, Telok Ayer Station, 5 min walk.
The building name is called "Royal Group Building".

Safe Entry Check-in and temperature taking will be required.
Please let the security/reception know that you're going to Level 17 to attend a workshop. On special occassions where Level 17 conference room is booked, we will hold the workshop on Level 19 meeting room. This will be confirmed with you during course confirmation by our team over email.

6. I'm driving, where can I park?

Parking spaces are limited and expensive ($6/hour) in our building and nearby CBD area. It is recommended you find the best parking options available should our office building carpark be full.

7. Does Sky Digital Agency conduct small class corporate training?

Yes we do. If you have a min. of 4 to 6 pax, and you're interested in any of our digital marketing workshops, we can schedule and arrange a private training session so that you (business owner) and your marketing and digital marketing teams can be aligned with your digital marketing strategies.

Most of our clients benefit from a private 2-day to 4-day digital marketing workshop session that will include us walking through and brainstorming together a integrated digital marketing strategy for Instagram, Facebook, and Lead Generation Strategies that include email marketing.

Our lead trainer, Charmaine is an Associate Adult Educator at Institute for Adult Learning (IAL), and has conducted multiple corporate in-house trainings for Temasek Polytechnic, Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), and more!

For Corporate Training Enquiries, please fill in the form above, and select the  option of "Corporate Run Training Enquiry".

 

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