LinkedIn Marketing & Personal Branding for Professionals

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 30 Oct, 2019
30 Oct, 2019
10:00 AM 6:00 PM $ 388 Register Now!
2 27 Nov, 2019
27 Nov, 2019
10:00 AM 6:00 PM $ 388 Register Now!
3 23 Dec, 2019
23 Dec, 2019
10:00 AM 6:00 PM $ 388 Register Now!

LinkedIn Marketing & Personal Branding for Professionals

Course Title:
 LinkedIn Marketing & Personal Branding for Professionals

Small Class Training, Min. 4 and Max. 8 Participants.

80% hands-on training, Time: 10am to 6pm 

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

1-day Course Fee: $360/pax 

2-day Course Fee: $680/pax


Participants will be equip with the concept of content marketing strategy with actual case study on LinkedIn, and what an ideal Content Marketing Strategy on LinkedIn will involve.

Learn how to setup a professional looking LinkedIn Profile.

Design a professional LinkedIn Cover Banner for themselves.

Learn ways to create contents (i.e. Infographic SlideShares with Microsoft PowerPoint), to help them share their ideas through SlideShares and share about their business and services.

Learn how to write effective headlines, craft and design a 6~10 page pitch deck and/or ebook content with basic infographics in 5 hours.

Learn how to use MailChimp to generate an email lead collection with your FREE SlideShare or Free ebook giveaway on your LinkedIn Profile.

What to expect during the workshop?
The course is a hands-on workshop to share content marketing strategies on LinkedIn, and help participants to be more strategic with their LinkedIn Profile.

With professionally designed SlideShares added to your LinkedIn profile, be sure to nail prospects and clients with your concise and effective pitch decks. With the SlideShare, participants will learn how they can use MailChimp Forms to help collect email leads on surveys, reports and gated content with their SlideShares as they start to build their authority on LinkedIn as the subject matter expert.

Target Audience:
Trainers, Adult Educators, Life Coach, Corporate Coaches, Corporate Sales & Marketing Professionals who have insights to share about their industry, and would like to share their knowledge, expertise and insights through LinkedIn SlideShare.

How will this course help you?
• Professional outlook on LinkedIn
• Showcase your expertise with slideshares
• Be found on LinkedIn with an optimized profile
• Learn ways to generate leads with your LinkedIn profile
• Keep a professional relationship with your professional network
• LinkedIn has one of the higer oganic reach for social media platform currently, leverage on it!


Day 1 Course Outline:



Introduction to Content Marketing Strategies with Brainstorming
• Introduction & Learning Outcomes

• Content Marketing Definition

• Examples of Content Marketing on LinkedIn


45 Min


How does LinkedIn help individuals and Businesses?
Effective and impactful brand awareness with LinkedIn SlideShares

• Drive organic traffic to your product and service with LinkedIn SlideShares

• Building deeper, long-term relationships with customers

• Lead generation with gated slide contents

30 Min


Mapping out your Customer / Buyer's Journey with your brand or Company
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet
• Brainstorm about your Buyer’s Journey, and how can you leverage on LinkedIn Content Marketing for your business?
• Consultation with the Trainer (5~10 min per pax)

60 Min


LinkedIn Profile Audit and Optimization
• Looking at our LinkedIn Profiles, see what needs to be improved, and how can we help others find out about our products and services

45 Min


Design beautiful pitch and presentation decks for SlideShares
• Colour Resources
• Graphics and Icon Resources
• Resources and Case Study of SlideShares
• Learn key principles in curating an eye catching pitch or presentation deck for your LinkedIn Profile

120 Min


Participants hands-on practice to beautify statistics, quotes for their pitch and presentation decks
• Trainer Demo on curating a presentation deck for SlideShare
• Participants hands-on practice

120 Min


Day 2 Course Outline:



Setup and Update Professional LinkedIn Headshots (as required)
• Dress up for a Professional Shot taken with your smartphone!
• Design a cover for your LinkedIn Cover

60 Min


Writing Activity for your SlideShare Pitch Deck (6~12 Pages)

• Based on buyer's journey, map out what will be important for you to share on LinkedIn as SlideShares, and what do you need to share on a regular basis, at least 1~2 times a week

• Who you are, how can you help

• How you have helped others with your product or services (Build your credibility on LinkedIn, i.e. Case Study in your SlideShares)

• Guidelines, and key strategies with LinkedIn SlideShares.
• Consultation with Trainer

240 Min


Sign up & Create a MailChimp Account

  • Learn how to use MailChimp for email lead collection on your LinkedIn account as you giveaway your FREE presentation or Ebook content to help someone get started, and find success with your coaching, sales and marketing tips or guidelines.
  • Setup MailChimp Forms with your company email.
    Note:,,, etc are not recommended for MailChimp account setup
  • Grab MailChimp Forms link, and shorten with to track clicks

90 Min


Final Consultation and Q&A

(a) Consultation with Trainer (max. 5~10 min per participant)
(b) Final Q&A with Trainer

30 Min


Total Estimated Duration

14.0 HR

What you'll need to bring to class:
• Laptop & charger
• Mouse & mouse pad

** To register for the course, please share with us your preferred course date, and fill in the registration form at the bottom of the page so we can promptly assist and contact you about your course registration and enquiry. **

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

Details we will need for self-sponsored individuals:
1. Name: 
2. Mobile: 
3. Email: 

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance I/C, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as in NRIC: 
5. Mobile: 
6. Email: 

For urgent enquiries, you may Call, or What’sApp us at (65) 9296 3877

Connect with us on: 
Facebook | Instagram | YouTube |  Website

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 15 to 20 pax.

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LinkedIn Marketing & Personal Branding for Professionals

S/No. Start Date End Date Start Time End Time Course Fee
1 30 Oct, 2019
30 Oct, 2019
10:00 AM 6:00 PM $ 388 Register Now!
2 27 Nov, 2019
27 Nov, 2019
10:00 AM 6:00 PM $ 388 Register Now!
3 23 Dec, 2019
23 Dec, 2019
10:00 AM 6:00 PM $ 388 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Chief Digital Marketing Trainer & Consultant at Sky Digital Agency and Chief Learning Officer of The Good Designers.

Founded her first agency in 2010, she has worked with hundreds of small business owners, and sadly have witness many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.

Many small business owners were skeptical of how Facebook Marketing and Advertising could help their business, and the investment required to kickstart Social Media Marketing and Advertising even up till today.

Seeing the gap in social media and digital marketing knowledge of her clients, she started conducting short courses to train her clients to manage their Facebook Marketing, and Google Analytics in 2014.

Over the years, out of her passion to share her knowledge, she has curated more than 12 different digital marketing curriculums under Sky Digital Agency. These courses includes: SEO, Facebook, Instagram, Video Marketing, Digital Marketing & Sales Funnels, Content Marketing Strategy with Ebooks, LinkedIn Marketing and more.

Till date, she has conducted more than 1,800 hours of training and curriculum development hours, and is a WSQ ACTA Certified Trainer, and an Associate Adult Educator, Adult Education Professionalisation by Institute for Adult Learning (IAL).

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn:

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at
Strategy & Training session customization is possible for corporate organizations as well.



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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