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Integrated Content Marketing Strategy

Please SMS to (65) 9296 3877 or email workshops@skycrm.asia for the latest schedules.

Winning with an Integrated Content Marketing Strategy Course Singapore by Sky Digital Agency (SkillsFuture Credit Eligible)

What is content marketing?
How can content marketing help your business? How does content marketing work? What kind of content can I create for my business?

Are these some of the questions you have about Content Marketing?

What if we told you that content marketing is not difficult, but takes planning, strategy and commitment?

Just like how you can expect consistent food at some of your favourite restaurants, or top Michelin restaurants around the world, and five star hotels, they are committed to providing the best experience, best food and best service.

Just like these restaurants and hotels, Content Marketing is a commitment that businesses undertake in their business to value add to their customers, to give before asking for a sale, something businesses can no longer ignore in today's digital era where Content Marketing has help businesses qualify leads, optimize sales processes, and more.

We need to adopt Content Marketing in our business. The good news is, you can create an electronic content which will help generate customer email leads for you with FREE lead generation landing page tools available within MailChimp and MailerLite.

In 1-day you will learn what content marketing is, why is content marketing relevant for your business, the types of contents you can create, and create an electronic eBook or workbook relevant for your business.

One of our participants selling coffee capsules, 20% more expensive than nespresso, during the brainstorming session, they said they could create an ebook of coffee recipes, and follow up with their customers on whether they liked the coffee receipes. Awesome idea right?

 

How is Sky Digital Agency Content Marketing Course different?
• 80% hands-on activities to introduce the concept and effectiveness of Content Marketing for businesses.
• Small & Cosy Learning Environment, Min. 4 pax, Max. 8 Pax.
• Learn from real-life relatable and applicable Case Studies
• Map out your very own Content Marketing Strategy for your work or business.
• During the course, you will develop a basic Content Marketing Framework which includes hands-on activity of brainstorming a "Content Giveaway" in the form of a PDF ebook, Learn how you can create a Professional Ebook with Microsoft PowerPoint, and Build a Landing Pages to host and giveaway the ebook in exchange for your potential customer's Name & Email.



COURSE OBJECTIVES

• Provide an overview of Content Marketing, and how it has helped Financial, Educational, and Professional Service Industry in Lead Generation
• Equip participants with the concept of Content Marketing Funnel & Strategy with real-life Case Studies
• Small & Cosy Learning Environment, Min. 4 pax, Max. 8 Pax.
• Learn & Apply the Content Marketing Framework with a FREE Ebook Giveaway (Gated Content through MailChimp Landing Pages)
• Common Mistakes Made in Content Marketing and Ways to Avoid Them
• Learn & Map out a Content Marketing Strategy for your business
• Learn & Write Effective Headlines, to create a basic 4 to 8 page ebook with infographic content (examples attached below)
• Equip participants with basic Landing Page Design, Development and Hands-on Activity to host the FREE ebook giveaway content

Integrated Content Marketing Course Singapore

1. Introduction to Content Marketing Strategy with Brainstorming Activities

• Introduction & Learning Outcomes

• Content Marketing Definition

• Examples of Content Marketing / Development

 

2. What can good content do for your business?

• More effective and impactful branding

• Drive organic traffic and reduce reliance on paid channels

• Building deeper, long-term relationships with customers

• Introduction to Lead generation with Content Marketing

 

3. Mapping out your Customer / Buyer's Journey with your brand or Company.

• Explore and map out what matters most to your buyers

• Learn about a Buyer’s Journey on the internet

• Brainstorm about your Buyer’s Journey, and how you can leverage on Content Marketing for your business

• Consultation with the Trainer 

 

4. Writing Activity for your ebook content (4~8 of A5 page content)

• Based on buyer's journey
• The key elements to a good content & an effective content strategy
• How content marketing aids your website’s SEO ranking
• The Pros & Cons about Ebooks Content Strategy
• The types of ebooks a marketer can create for their business
• Hands-on: Create a basic 2 to 6 page PDF eBook content
• Guidelines for your Free ebook content (Microsoft PowerPoint)
• Graphics Resources to beautify your ebook contents
• Design and Export your eBook from Microsoft PowerPoint as PDF

5. Sign up & Create a MailChimp Account

• Use MailChimp as an lead generation tool for their business
• Collect email leads with MailChimp Landing Pages
• Learn how to use MailChimp for email lead collection on your website and social media accounts as you giveaway your FREE ebook.
• Setup MailChimp Forms with your company email.
Note: @gmail.com, @yahoo.com, @hotmail.com, @icloud.com etc are not recommended for MailChimp account setup
• Shorten the MailChimp Landing Page URL (hosted with MailChimp) with bit.ly for more click through and to track link performance

6. Final Consultation and Q&A

(a) Consultation with Trainer (max. 5~10 min per participant)

(b) Final Q&A with Trainer

 

By the end of the course, you will have a better understanding of content development, it’s framework, to apply in your industry, work and/or business.

 

This workshop will also help you learn about content types and content development, easy ways on how you can use FREE platfprms to kickstart your content marketing strategy for your work and business.



** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Content Marketing Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **


Time:
 10am to 6pm

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $420/pax (SkillsFuture Credit Eligible)

Course Code on SkillsFuture Directory: CRS-N-0043408

As seats are limited, we recommend for participants to register 5 to 10 working days early.
To pay for the course with your SkillsFuture Credits, email us at: skillsfuture@skycrm.asia
 
WE LOOK FORWARD TO HAVE YOU JOIN US TO LEARN ABOUT INTEGRATED CONTENT MARKETING STRATEGIES!



This workshop is perfect for:

• Small business owners experiencing information overload when it comes to digital content creation.
• Sales & Marketing professionals preparing to attract audiences online with good content and a content marketing strategy.
• Startups preparing to launch a new website, hoping to integrate content as their marketing strategy
• Companies undergoing a rebrand
• Anyone looking to generate leads (emails, customer basic info) with their SEO and Social Media Marketing efforts
• Individuals interested in digital marketing, content curation and marketing
• Individuals who want to add a new content marketing knowledge and skill on easy ways to create valueable, appealing content for their business or for work.

What you'll need to bring to class:

• Laptop & Charger
• Mouse & Mouse Pad
• Questions about Content Marketing for your business & industry








SkillsFuture Credit Eligible Digital Marketing Courses in Singapore



For course enquiries, please email us at workshops@skycrm.asia
Call, SMS, or What’sApp us at (65) 9296 3877
 
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This is a Certificate Course. Receive a Certificate of Completion upon completion of the course from Sky Digital Agency.
 
This workshop is SkillsFuture Credit Eligible.
Who can apply? - Singaporeans aged 25 years and above.
 
This workshop is SkillsFuture Credit Eligible. As of Jan 2016, every Singaporean (25 years old and above) has $500 SkillsFuture Credits. No cash is required, if you have sufficient SkillsFuture Credits, 

Course code on SkillsFuture Directory: CRS-N-0043408
No cash required if you have sufficient SkillsFuture Credits. 
Email us at skillsfuture@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 

If you are company sponsored please share the following details below to us:

1. Company Name: 
2. Finance Person I/C Name, Email, Tel: 
3. Company Address:
4. Full name of Participant: 
5. Mobile: 
6. Email: 

Connect with us on: 
Facebook | Instagram | YouTube |  Website

All Sky Digital Agency SkillsFuture Courses on MySkillsFuture Course Directory Portal

 

Integrated Content Marketing Strategy

Please SMS to (65) 9296 3877 or email workshops@skycrm.asia for the latest schedules.

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Lead Digital Marketing Consultant at Sky Digital Agency and Founder of The Good Designers.

Being a designer by training, she designs, consults and trains individuals in infographics, design and digital marketing. She first started training business owners about Web Development (WordPress), Facebook Marketing, and Email Marketing topics in 2015.

Till date, she has curated more than 18 different creative design and digital marketing curriculums under both her companies. These courses includes: Infographics Design, Video Marketing, Instagram marketing, Social Media Marketing BootCamp, Integrated Content Marketing Strategy, Digital Marketing Sales Funnels & more.

Till date, she has conducted more than 1,500 hours of training, and she is an ACTA Certified Trainer.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also trains youth-at-risks (in collaboration with MSF) under The Good Designers. 

Get connected with Charmaine on LinkedIn: http://bit.ly/charmaine-linkedin


She has conducted corporate training for Singapore Government Agencies such as, Housing Development Board (HDB), Workforce Singapore (WSG), Ministry of ManPower (MOM), and corporate training for Singapore Universities & Polytechnics such as Singapore University of Technology and Design (SUTD), Ngee Ann Poly, National University of Singapore (NUS & NUHS), and corporate organizations such as The Great Eastern, Bank of Singapore and Amphenol Information Communications & Commercial Products (FCI), helping them communicate better in their social media, email marketing and powerpoint presentations under The Good Designers.

Charmaine has been conducting different digital marketing topics and training including "Ways to Create Good PowerPoints", "Facebook Business Pages Marketing & Advertising" and "Create Introduction Videos for Trainers" at Institute of Adult Learning (IAL) located at Lifelong Learning Institute since July 2017 till date.

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at hello@skycrm.asia
Course customization is possible for corporate organizations as well.

 

 

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HOW TO REGISTER?

No cash required if you have sufficient SkillsFuture Credits.

Email us at skillsfuture@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at workshops@skycrm.asia

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.


2.Who can i contact should i have questions?

You may e-mail us at workshops@skycrm.asia


3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.


5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at trainings@skycrm.asia

 

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