Facebook Marketing Masterclass and Facebook Chatbots

Please SMS to (65) 9296 3877 or email for the latest schedules.

Course Schedule #1: 28 Sep 2018, Friday (10am to 6pm) and 5 October 2018, Friday (1pm to 4pm)
Course Schedule #2: 22 Oct 2018, Monday (10am to 6pm), 29 October 2018, Monday (1pm to 4pm)
Course Schedule #3: 19 Nov 2018, Monday (10am to 6pm), 26 November 2018, Monday (1pm to 4pm)
Course Schedule #4: 21 Dec 2018, Friday (10am to 6pm), 28 December 2018, Friday (1pm to 4pm)

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580


  • Equip participants with the ability to involve Facebook as part of their Digital Marketing Strategy
  • Equip participants to build their brand on Facebook through creating compelling contents that their audience is looking for
  • Understand Facebook Paid Advertising and plan their Facebook Advertising Campaigns
  • Learn how to create a Facebook Messenger ChatBot for their business with no coding knowledge required

What to expect during the workshop?

Hands-on workshop where participants learn through hands-on and brainstorming sessions to develop Successful Facebook Campaigns that will give them results on Facebook Marketing and Advertising.

The course will equip participants with the ability to build their Facebook marketing strategy and Ad campaigns independently that suits their marketing needs and objectives.

You will learn how to create at least 2 types of advertising campaigns to generate new leads for your product and/or services.

Learn how to build a Facebook Messenger Chatbot to engage your audience, get subscribers on Facebook, with no coding knowledge required

Learn and apply practical steps that will guide you on how you on how to effectively spread a $30~$100 weekly Facebook Marketing budget for your business.


Target Audience:

Business owners, sales and marketing professionals, startups, entrepreneurs who want a boost in their outreach via Facebook marketing paid and unpaid options.


What you'll need to bring to class:
Laptop & charger
• Mouse & mouse pad


Topics and Course Outline:

Est Dura.


(a) Introduction to course outline and course objectives

(b) 3 reasons why you should be doing Facebook Marketing:

• How Facebook Marketing and Advertising is useful and effective for Business and E-commerce Owners (Case Study)

• How does a Facebook Business Page allow Businesses to connect with followers?

• Learn whether your audiences are on Facebook

30 MIN


Fundamentals to advertising on Facebook

• Have clarity on your purpose and goal of your Facebook Marketing and Advertising (Selling Products, Branding, Get New Leads) - Case Study

  • Facebook Marketing Funnel:
    Awareness > Consideration > Conversion

• Brainstorm and Consultation about their very own buyer’s journey

• How to Reverse engineer the funnel with your goal to plan your marketing strategy (Concept + Consultation with Trainer)

60 MIN


5 Must have content to build your brand on Facebook:

• Types of content available: Photos, Video, Articles
• 5 Must Have: Brand Story, Testimonial, Benefits, Entertainment (things you audience are interested in) and Call to Action

• Leverage on Related Pages, Groups to build your brand and expand your reach


30 MIN


Build a Facebook messenger bot

• How Facebook messenger bot works, and how to get audience to subscribe to messenger bot to receive push notification from you

• Trainer Demo and Case Study of Facebook Messenger Bot

• Build your first Facebook messenger bot [Hands-On]
Content for your Facebook Messenger Bot Give Away

• Hands-on to create a Facebook messenger bot sequence to promote your content/product/services

120 MIN


Tips & Tricks: How to create Great Content on Facebook


• Latest Facebook Marketing Content Trend 2018
• Free image resources for designing Facebook Ads and Posts

  • Using Powerpoint to create graphics for Facebook post
  • Learn to schedule the time and day of your post 
  • Design your post on Powerpoint  [Hands On]

60 MIN


Learn how to promote your content and create lead generation funnel using Paid Advertising

• 3 Types of Facebook Advertising Goals available

• Build 2 Different Facebook Campaigns
i.e. Lead Ad Form, Website Clicks (Link Ad)
• Trainer Demo: Use Video as Paid Ads, and review Statistics available for Video Ads

60 MIN


Learn the power of Facebook Insights


• Audience Insights with Facebook Page
Audience Optimisation on Facebook Post through Interest Tagging for Posts and Videos

Pages to Follow, Follow your competitor page
• What time your followers are online?
• Scheduling your post
• Boosting your post with a budget


30 MIN


Final Consultation and Q&A

(a) Consultation with Trainer (max. 5~10 min per participant)
(b) Final Q&A with Trainer

30 MIN


Day 2: Finalize Facebook Advertising Questions (90 Min) & ChatBot Questions (90 Min)



As seats are limited, we recommend for participants to register early.
To register for this course, please email us at

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 

P.S. For company sponsored employees, companies get to claim $2/hour from SkillsConnect's Absentee Pay Roll.

If you are company sponsored and your company will not be utilizing any grants, we do not need the NRIC details of participants.
If your company would like to claim $2/hour absentee payroll from SkillsConnect, then we will need participants NRIC details.

1. Company Name: 
2. Full name as in NRIC:
3. Mobile: 
4. Email: 
5. Company Address:
6. NRIC of participant (only if company is claiming $2/hour from SkillsConnect):

Connect with us on: 
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Facebook Marketing Masterclass and Facebook Chatbots

Please SMS to (65) 9296 3877 or email for the latest schedules.

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Kevin Neo is a digital marketer focusing on Facebook and Instagram. He is currently the lead trainer for Facebook Marketing MasterClass and ChatBots at Sky Digital Agency. In 1-day he will share with you Facebook Marketing best practices and the amazing features of Facebook ChatBots. You will learn how to structure your chatbot, and set it up all in 1-day!



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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