Instagram Marketing and Advertising: From Strategy to Success

Course Description

Welcome to our course on Instagram Marketing and Advertising!

With over one billion monthly active users, Instagram is one of the most popular social media platforms in the world. It's also a powerful marketing tool for businesses of all sizes, offering a range of advertising and promotional opportunities that can help you reach your target audience and grow your brand.

There's a population of 6 million in Singapore, and 5.08 million (84.7% of population) are active Social Media Users.
14.9% of population are aged 25-34, while 15.6% are aged 35-44 years old, with 16.3% aged 45-54 years old

- Source: https://datareportal.com/reports/digital-2023-singapore

In this course, we'll guide you through the essentials of Instagram marketing and advertising, from setting up your business account and optimizing your profile to creating engaging content and running effective ad campaigns.

We'll cover a range of topics, including:
a) Understanding the Instagram algorithm and best practices for engagement
b) Creating a content strategy and using Instagram's features to showcase your brand
c) Using hashtags and other tactics to increase your reach and visibility
d) Creating Instagram Stories and leveraging video content for maximum impact (3-day curriculum - New!)
e) Creating and managing Instagram ad campaigns that drive conversions and sales
f) Measuring and analyzing your Instagram metrics to track your progress and optimize your strategy

Whether you're a small business owner, social media manager, or marketing professional, this course will provide you with the skills and knowledge you need to succeed on Instagram.

You'll learn the latest strategies and techniques for building your brand, engaging with your audience, and driving business growth through the power of Instagram marketing. So, get ready to unlock the full potential of Instagram and take your marketing efforts to the next level.

Join us on this journey, and let's start building your brand on Instagram!

In the infographic below, we share some benefits of Instagram Marketing.

Instagram has also grown to be more than a photo platform. Many businesses who understood "Social Media Strategy" and "Inbound Marketing Strategy", uses Instagram as a platform to educate their customers.

When we first started to "show up" as an agency on Instagram in 2017, the social platform had very high organic reach (up to 50%). Even though organic reach has dropped over the years to about 10% to 20% on average now (we still have a handful of posts doing well at 30% organic reach), we find ourselves showing up regularly, and sharing even more quality content.

Learn about the best Instagram Marketing and Advertising strategies from practitioners who are not only active on #SocialMedia, but are actively testing new features of Instagram for both service and retail businesses. 

We've customized curriculums for associations such as Singapore Business Federation (SBF) and Singapore Retailers Association (SRA) since 2021.


Instagram has also grown to be more than a photo platform, and many businesses using Instagram as a platform to educate their customers. With the social platform still providing high organic reach (up to 30%) and high organic engagements, and many marketers and business owners are rushing to make sense of Instagram Marketing and Advertising for their business.

We have created many resources to introduce what Instagram is about and the opportunities on the social media platform. Here are additional resources you can save and watch later on YouTube at your own time!

1 hour 45 min video on "Introduction to Digital Marketing for Financial Advisors and Insurance Agents":


13 min video on Instagram Marketing Audit & Case Study for Financial Advisors and Insurance Agents:

12 min video on "Instagram Marketing Tips for Property Agents" - Video on our YouTube Channel

1 hour 30 min webinar "Introduction to Digital Marketing for Property Agents"




Digital Marketing Course Enquiry Form


  • Course Schedules
  • Module 1: Instagram Marketing & Advertising for Business
  • Module 3 : Instagram Engagement Strategy
  • Module 4 : Instagram Content Pillars and Social Media Post Designing
  • Module 5 : Instagram Advertising and Return on Investment (ROI)
  • Module 6 : Create Instagram Reels with Canva
  • Module 7 : Instagram Ads Insights


Digital Marketing Course Enquiry Form

Charmaine Lee

Chief Digital Marketing Officer

As the Chief Digital Marketing Officer at Sky Digital Agency, Charmaine brings over 13 years of experience as a seasoned digital marketing trainer and consultant. She has worked with a diverse range of companies, including Singapore University of Technology and Design (SUTD), Temasek Polytechnic, Ngee Ann Polytechnic, Institute for Adult Learning (IAL), Mitsubishi Heavy Industries, SATO Global, Merz Aesthetics, and Schneider Electric (France), to name a few.

With a passion for actionable insights, Charmaine delivers practical solutions for government agencies, SMEs, and individuals venturing into digital marketing careers. Through engaging, practical and hands-on training sessions, she provides real-world examples and guidance on website optimization, crafting persuasive email campaigns, inbound social media marketing strategies, and integrated digital marketing strategies and more.

Charmaine's expertise equips clients to thrive in the dynamic digital landscape, driving growth and success for their brands and businesses. She is a WSQ ACTA Certified trainer, who trains in WSQ and IBF Funded Digital Marketing programs, Google SME Leadership and Google Squared Online Programs.

She is an experienced digital marketing trainer with WSQ ACTA Certification and trains at:
• Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning, Jan 2020 - Dec 2021
• Associate Digital Marketing Trainer with Singapore Business Federation, August 2021 till present
• Adjunct Digital Marketing Trainer at Aventis Learning Group, March 2020 till present
• Expert Speaker at Squared Online (program co-developed with Google) @Avado, June 2021 - May 2022
• Business & Marketing Mentor: Temasek Polytechnic (LaunchPad), Ngee Ann Polytechnic (Sandbox), and SUTD Venture Building Program (2020 - 2022), and NUS Msc in Venture Creation Programs (Dec 2021-May 2022)

Till date, she has trained more than 2,500 individuals, and conducted more than 2,200 hours of training for marketers and business owners in the last 2 years alone.

Charmaine makes learning interactive, practical and fun.
That’s how she learn, and that’s how she shares her knowledge with others. 

Get connected with Charmaine on LinkedIn: http://bit.ly/charmaine-linkedin

Average Rating

4.8

(10 rating)

Detailed Rating
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  • Cindy Kwoh

    Social Media Manager

    This one day Instagram Marketing & Advertising course was insightful especially for one that does not have any experience with setting up a corporate account. Special shout out to Charmaine who will make an effort to advice according to the attendees' industries and needs. Thank you once again!

  • Cindy Ng

    Digital Marketing Manager

    The one day Instagram marketing & advertising course I attended was an insightful one. I like that the class was conducted in small group and we were given time for hands-on activities to practice what have been taught in the class. Especially thanks to Charmaine who has been helpful and patient in answering our questions. Definitely a course to recommend for small business owners who are starting out on Instagram marketing to grow their business.

  • Germaine Wang

    Lecturer at Temasek Polytechnic Business School

    Had very good 6.5 days digital marketing training with Charmaine (under Temasek Polytechnic). She's an excellent trainer and the hands-on sessions are great!

1. How to register for the course?

For all courses, please share your details with us on our "Course Enquiry Form".

Where to find the form? Please click on the tab "Overview" or "Curriculum", scroll down and you will see a button called "Enquire about Course" click on the button and let us know the course you're interested to join us for, or you might have questions about.

For self-sponsored or corporate sponsored individuals, please let us know the billing details for us to raise the invoice to you or your finance department. Invoices will only be raised for classes that are confirmed (with 4 pax). Invoices will need to be paid for an individual's registration to be confirmed.

For our 2-day MailChimp Email Marketing Course, 6 details are required for participants who would like to use SkillsFuture Credits to pay for the course fee $680/pax.

Full name as in (a) NRIC, (b) NRIC, (c) Mobile, (d) Email, (e) Home Address and (f) Date of Birth.
Our team will be in touch with you over What'sApp, but an invoice will only be issued to you upon confirmation of the class, 3-4 pax sign up.

Instructions will be provided on next steps to register with your SkillsFuture Credits. SkillsFuture will pay us directly.

2. Do you do invoice and billing via Vendors@GOV?

Yes, we are able to invoice participants via Vendors@GOV for 2 pax and above for any course run.

Please provide the following information to us in the enquiry form:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Invoice Attention to (Name / Mobile / Email):
e) Name of Participant:
f) Email of Participant:

3. Is there a minimum class to proceed?

Yes. We require a minimum class size of 3 to 4 people to proceed with the class. 
When you fill in the course enquiry form, we will confirm the receipt of your details submitted. However, invoices are only issued to you when we have more than 3 pax registering. Please ensure that your email and mobile details are correct as we will be in touch with you over What'sApp for any courses coming up within 2 weeks.

For weekend classes we require a min. of 4 to 5 pax to proceed with the class. You can write in to us to indicate your interest for weekend courses, and we will keep you in the loop should there be other registrations for weekend classes.

4. How big are the class sizes at Sky Digital Agency?

For 1-day courses conducted online (via Zoom) for our public runs, we keep the classes to a max. of 8-10 pax.

5. Do you currently conduct Face to Face classes?

Face to Face classes are currently only available for private and corporate runs.
4 courses will be scheduled as public runs from June-November 2022.

These courses are:
a) Instagram Marketing & Advertising (2 days)
b) Facebook Advertising Masterclass (2 days)
c) MailChimp Email Marketing (2 days)
d) Personal Branding on LinkedIn (2 days)

All public runs are confirmed when 3-4 pax have registered for the class.
We typically reach out to all participants to process registration at least 5-14 days prior to the class run.

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