DIGITAL MARKETING Blog

  • Home DIGITAL MARKETING Blog

Why learn digital marketing? Here are 10 reasons we have for you!

10 reasons why you should learn digital marketing in 2019

Are you thinking "Should I learn digital marketing?"

Do you think that digital marketing is just another profession or area of study?

Sometimes it is natural to feel that you do not need digital marketing skills and knowledge, maybe because you're working for a corporate organization or government agency, but think about it from the following perspectives:

1. Do you work with social media agencies to strategize, discuss and implement social media strategies for your company or organization?
2. Has your company looked into social media or digital marketing as a form of sales and marketing?
3. Imagine if you could contribute in the concept and even the brief and strategy for your company or organization, wouldn't that make you an asset in the company?
4. Imagine if you could help your company out and make suggestions on why the company should explore digital marketing.
5. Do you hope to start your business? If you do, this knowledge is a must!

Adding on from the perspective of THE BENEFITS OF DIGITAL MARKETING.

6. Digital Marketing allows targeted advertising

Although digital marketing is evolving day by day, month by month, and definitely on a yearly basis, digital marketing allows you as a business to be more targeted in your marketing and advertising.

Imagine this: What forms of marketing is your company familiar with?

Say if you're in F&B or Beauty & Wellness, I see many people giving out flyers near MRT or their shop fronts, but my question is, do you know how old I am? Majory of Beauty & Wellness needs the customer to be 18 or 21 years old and above. Sometimes, 23 years old and above!

Would you know which country I am from? In Singapore, its really hard to tell!

7. Digital Marketing allows re-targeting marketing and advertising

Back to the flyer marketing and advertising example, if you have given your flyer to someone, will you be able to give them another flyer or even share with them about your new promotions?

Well in digital marketing, you can!

Here are some examples, although there are more.

If you have launched a Facebook Ad to a group of audience you define as your "ideal customer", say with $100 you have shown your Facebook Ad to 14,000 people (according to Facebook's estimate in the screenshot).

So this is what Facebook allows you to do, Facebook allows you to re-target the same group of people when you launch another Ad, and you can specifically target people who have engaged with your Ad the past 30 to 180 days, or even people who have visited your Facebook page the last 30 to 90 days!

More importantly, with $100, that budget will only last you 2 days ($50/day) to hire someone to distribute flyers for you over a period of 5 to 8 hours maximum per day!

8. Digital Marketing is 24/7, global.

You do not need to hire a staff to work overtime, nor do you need to hire a staff if you need to market to an overseas audience especially if you hope to expand your business.


9. Market while you're asleep.

The beauty about digital marketing is that it can be left active even if you're travelling or asleep!
Imagine if it is raining, how will you market or advertise with flyers? TV Ads are expensive.

With Instagram, Facebook or even Google Advertising, you can market and advertise rain or shine based on Gender, Age, Location and Search Intent (Google Ads) or Interest (for Instagram & Facebook).

10. Digital Marketing is convenient once the first campaign is launched.

For Facebook, once you have build your audience and content for the first 2 to 3 months, you can start updating once a week, and also use it as a platform to hear from your customers, and improve on your product or service.


Not to mention, Digital Marketing is also one of the TOP WANTED SKILLS by companies BIG or SMALL.


Would you like to learn more?

Sky Digital Agency has recently updated our 2-day Integrated Facebook Marketing for Business and E-commerce Owners and 2-day Integrated MailChimp Email Marketing for Business and E-commerce Owners Course curriculums so business owners and marketers can get the latest updates and learn the latest strategies to digital marketing.

Integrated MailChimp Email Marketing Course

Integrated Facebook Marketing for Ecommerce Owners



Posted By

Charmaine

Other Blog Post You May Like:-

20 Dec 2017
Question: How much to budget for Facebook Marketing? Tough question. We've been asked so much, that sometimes, it is not about how much budget you have or how much you spend monthly on Facebook Marketing, but how are you putting your message across in your Facebook Ads. Direct or In-direct selling? Well, we think $20 per week is a good start. But we do have clients and participants who spend $50 per day or $1,000 just boosting 1 Facebook Post or Facebook Ad.
Read More... >
28 Mar 2018
We get alot of questions from potential clients who would like to engage an SEO agency to help their company with their search ranking. So, proper SEO boils down to the quality of your content you have on your website, and whether your content is what people are searching for online.
Read More... >
02 Apr 2018
HOW OFTEN TO POST ON SOCIAL MEDIA? Facebook VS Instagram
Read More... >
27 May 2018
Today, we would like to share with you tips on how you can increase your Facebook Organic Reach with your Facebook followers. To do this, we need to understand the types of posts that typically work better on Facebook for your business.
Read More... >
19 Jan 2018
For those who do not have a budget for Facebook Marketing, here's a blog post for you to help compare the budgets involved when a company does Traditional Flyer Distribution compared to Facebook Marketing and Advertising.
Read More... >
01 Aug 2018
As I was looking for some creative inspriation and case study to share with our participants this June, I stumbled upon some campaigns featured on AdWeek, and I thought I should share them here on the blog.
Read More... >
26 Nov 2017
We were discussing about 5 misconceptions of SEO during our SEO & SEM "Fundamentals to Internet Marketing" class last weekend, and I thought we could create an infographic about it during our infographics class today. So here goes! Let us know if you have other questions on SEO that we can help address in future infographics that we create!
Read More... >
07 Mar 2018
Many of us may not realize that we have started online marketing or social media marketing, without a plan. We have a business, and since every business has a Facebook Page, therefore we should have it too. Here's a video on Facebook Marketing Strategy. Enjoy!
Read More... >
19 Dec 2018
When you hear about better marketing, what do you think of? Do you think about having FREE organic traffic driving high potential customers to your website on a regular basis and being able convert these traffic to your customers right from your website?
Read More... >
18 Jul 2018
If you're wondering why you are not getting results on INSTAGRAM Marketing, check this video out to see if there might be things you can improve on, to get results on INSTAGRAM!
Read More... >
03 May 2017
Visual Content Marketing literally means using visuals to communicate your content and messaging in your marketing collaterals. This could be done either online or offline. This term is also closely linked to the very commonly known "Infographics" that has been exploding all over online and on social media.
Read More... >
26 Jul 2017
Watch the 4 min demo video of our backend Content Management System (CMS) to see how easy our Codeigniter Framework Web CMS can be! You no longer have to be worried about forgeting how to update your website.
Read More... >
11 May 2018
Here's DIGITAL MARKETING and EMAIL MARKETING explained with BURGERS! And a video that our Creative Director and Digital Marketing Consultant, Charmaine has put together 5 THINGS for BRICK and MOTAR businesses to think about!
Read More... >
17 Jan 2019
Started on social media marketing and advertising but feel lost? Here are some Instagram marketing insights we have put together 2 YouTube videos to give you some insights to Instagram Marketing, and how to measure success in Social Media Marketing.
Read More... >

Grow your business with Sky Digital Agency.

Learn new skills. From SEO, Email Marketing to Social Media Marketing.

For enquiries, email hello@skycrm.asia
http://skydigitalagency.com/contact
Top