What is a Social Media Audit?

What is a Social Media Audit? How does it help my business?

That is a good question to have if you're asking "What is a Social Media Audit?", you're one step closer to understanding the gaps on Social Media Marketing, Social Media Business Pages, and what are some ways you can quickly rectify these gaps to be:

a) Searchable Online

How So? A quick example would be adding categories (right ones) into your Social Media Business Pages.
For Facebook, you have a choice to add 2 more sub categories into your Facebook Business Page Categories.
Watch our Facebook Audit (Work Central) where they only had 1 category, while our Business Page has 3 categories.

b) Drive more traffic to your Products & Services

Social Media Audits help you understand Post Types from Facebook (that drives link clicks) and Ad Types that customers will click on to drive more traffic directly to the product or service detail/listing page.

While for Instagram, with only 1 bio link, will help you optimize the links to the different links and URLs you have for your business.

c) Get more conversion & leads

Understanding the social media content gaps will help bridge the buyer journey gap and the role Social Media can have for your business, and how Social Media should help you stand out from the crowd, competition and business.

Here are some Social Media Audits we have done for both Facebook and Instagram.
Enjoy, and follow us on YouTube for more social media and digital marketing tips.

Instagram Audit for Our Tampines Hub:

Insurance Agent Instagram Audit:

We have Facebook Audits for a co-working space (WorkCentral), Training & Education (Institute for Adult Learning, IAL Singapore), Insurance Agents and an Authorized Training Organization (ATO) in Singapore.

Food & Beverage (F&B) Instagram Marketing Audit:

Training Organization Instagram Marketing Audit:

A good social media audit should provide a client at least 7 to 10 actionables within the next 3, 6 and 9 months.

A review of the social media audit should be done once the improvements are done based on the suggestions and observations made during the Social Media Audit. In some cases, we recommend doing enough for the client to work on the next 3 to 6 months (short term goals), and depending on their capacity and resources to act on these suggestions to improve their social media business profiles.

Typically it will be good to have 3 to 5 short term goals and 3 long term goals.


If you're curious about how to get started with Instagram Marketing, here's a FREE 1 hr Introduction to Instagram Marketing Webinar we hosted recently over Zoom:

Posted By


Other Blog Post You May Like:-

08 Jan 2020
Nowadays, the talk about how your business can rank on Google, or how can you get more customers online is getting really common within the business circle. In this blog article, we have a few videos to share with you about: How good SEO can help your business.
Read More... >
27 May 2018
Today, we would like to share with you tips on how you can increase your Facebook Organic Reach with your Facebook followers. To do this, we need to understand the types of posts that typically work better on Facebook for your business.
Read More... >
01 Aug 2018
As I was looking for some creative inspriation and case study to share with our participants this June, I stumbled upon some campaigns featured on AdWeek, and I thought I should share them here on the blog.
Read More... >
04 Mar 2020
Are you a property agent? If you are, have you ever wondered how can you find more clients as a property agent on Social Media today? If you do, this article has some questions you can ask yourself on how you can get started, and 2 video Case Study of Property Agents Facebook Business Pages, and Instagram Accounts.
Read More... >
20 Dec 2017
Facebook still reigns as one of the most widely used social platform by adults. In this article, we want to share with you a $20 weekly Facebook Marketing Strategy.
Read More... >
07 Jan 2019
Are you a business owner who owns a Facebook Business Page? Would you like to learn about the most common mistakes made by Business Owners on Facebook and 4 very important settings you need to do on your Facebook Business Page?
Read More... >
08 Mar 2021
If you're wondering why you are not getting results on Instagram Marketing, watch our videos to find out what are some things you can improve on, to get results on Instagram.
Read More... >
22 Jan 2018
We understand that many clients find it difficult to remember how to manage their website, or maybe you have a custom requirement that WordPress is unable to support. We got you covered!
Read More... >
29 Apr 2020
Been seeing a few insurance agents Facebook Business Pages and Instagram Accounts. Found some really good reference accounts to share how Insurance Agents can dominate their marketing with a Social Media Marketing Strategy.
Read More... >
09 Sep 2019
As digital marketing involves many other platforms, in this article, I would like to share with you 3 basic components digital marketing campaign should involve. If you are still using traditional advertising methods like Flyer Advertising, and Billboard Advertising, you've got to read this article!
Read More... >
24 Apr 2019
6 out of 10 businesses is Singapore are using Facebook to advertise their business. The common question we get at our workshops will be how can we measure success with Social Media Marketing & Advertising? Let's find out how you can measure your Social Media Marketing Success on Facebook.
Read More... >
01 Jul 2020
Are you skeptical about digital marketing, or maybe you hope to learn more about digital marketing and how it can reap better return on investment for you?
Read More... >
10 Feb 2021
Facebook one of the biggest Social Media giants has disrupted the Marketing & Advertising industry, if you see relevant Ads on your feed, its because of the laser targeting options on Facebook!
Read More... >
15 Oct 2020
MailChimp is more than an email marketing tool like many other email marketing platforms such as MailerLite & HubSpot Email. MailChimp is a CRM tool. If you own an eCommerce store, you're able to see which email campaigns drive the most sales, who are your top customers, what's the average Customer Life Time Value and the top products being sold with your email campaigns. 
Read More... >

Step by Step Guide: How to BOOST a Post on Facebook Business Pages.

Learn Insider Settings we share with our participants during our courses! New Ebook, Published 5 July 2019!

Download Facebook Guide Ebook >