Before we dive into Digital Marketing, let's ask ourselves: What is Digital Marketing?
We prepared an animated explainer video to explain this, enjoy! :)
I hope you do not feel that you're too late to the Digital Marketing game!
If you feel so, here's a video you need to watch. A story we always share with participants who feel that they're very late to the Instagram, Facebook, LinkedIn and YouTube marketing game (aka feel that they're too late to get started now even if they do)!
And for many of us, we might not have a very clear understanding of the difference between Sales & Marketing.
This is key to getting success with Social Media & Digital Marketing. We explain this in the video below.
Are you skeptical about digital marketing, or maybe you hope to learn more about digital marketing and how it can reap better return on investment for you?
Recently we conducted a 1 hour "Introduction to Instagram Marketing & Advertising"
- Understand why are businesses doing Social Media Marketing wrong
- Case Study between Circles.Life, M1, Singtel (in the video)
If you own a F&B Business and you're on Instagram, we most recently also did an Instagram F&B Business Profile Audit for one of the restaurants our Founder, Charmaine frequent (Ayam Penyet President), she shares her thoughts on what can be done better for Instagram Marketing.
By learning social media & digital marketing, you get greater ROI out of Marketing & Advertising.
Watch the video now, or click to our YouTube channel to save it for later & subscribe to be notified of our future videos!
If you're not convinced on why you should engage an agency to kickstart your business Digital Marketing, or even Facebook Marketing & Advertising efforts, or adopt a holistic Digital Marketing Strategy for your business, I am going to give you 10 reasons on why you should start using Digital Marketing, or learn Digital Marketing.
Yes, I understand many people want to zoom in on Facebook Marketing or Instagram Marketing, and in this article, I hope to share a different perspective of digital marketing and an Integrated Digital Marketing Strategy.
In one of our recent Instagram Posts, we shared reasons why every business needs a Sales Funnel.
If you look closely in our Infographic below, you will see that after each STEP, from Step 1 to Step 4 (on the right) we made some remarks on common mistakes when businesses approach digital marketing.
1. It is easier to convert leads when you have a digital sales funnel.
Facebook and/or Instagram Marketing & Advertising are good for driving Website Traffic and Awareness to events, ebook downloads, webinar sign ups, or even your website.
The problem is, when a user lands on your website, many tend to browse more than the webpage you land them on, and once they click out of the page you land them on, you probably lost this potential customer lead that you could have, to follow up on.
Which is why, a landing page is essential in every Social Media Marketing & Advertising Campaign.
2. You need to know the digital marketing landscape so as not to THROW $$$ into Facebook and Instagram Ads.
You might think, alright, I will engage an agency to do it. But you need to know what is going on, so whether you hire an agency that charges you $200 or $500 per month, you know whether you're getting what you're paying for, and whether you want to do it on your own.
We have had more than 5 potential clients who called to ask about our pricing (although its on our website), and told us that an agency is charging them 10% of their total Ad Spend on Facebook, $200 per month, or $500 per month.
Learn it, and you will understand whether its possible to get the Ads up and running, monitor only for the first 2 to 3 months, and never bother about it again. That's what most agencies do when they charge that price.
3. It is a USEFUL & POWERFUL skill to have today.
Many business owners and HR managers need or want to hire a Social Media Marketing Executive or Manager, but do not know the correct questions to ask in the interview.
4. You can manage your own Social Media Ads
It is easy to manage Social Media Ads on your own, but it takes time and commitment to do it. Even if you do not know the whole process of setting it up, an agency can help, and after 3 to 6 months, if you're confident enough you can save the cost on retainer, and manage the Social Media Ads on your own.
5. Social Media Marketing & Digital Marketing is cheap marketing.
In my article above, I shared how much it cost in 2017 to reach 1,000 unique users, and the cost has 4X now.
Leverage on Digital Marketing while it is still cheap. This amount will skyrocket 5 to 10 years down the road.
6. Your customers are using the social media platforms, they are checking their emails everyday!
If you know that you have customers at a conference, and the conference allows you to setup your business both for $1,000 per day, will you pay the money to setup the booth for brand awareness and to get customers?
Your customers are using Facebook, Instagram, and checking their emails everyday, why are we not getting serious about Social Media Marketing & Advertising and Email Marketing with MailChimp and other email marketing softwares?
7. Social Media Marketing & Email Marketing is almost immediate
Once you have your Ad graphic done, use it to create an Ad on Facebook or Instagram, and the Ad gets approved within 1 hour to 24 hours!
Once you have your website done up, you can duplicate the website, update the text and graphics, and start driving traffic to your website to generate leads.
If you have an ebook done up, you can host the PDF ebook on Google Drive or Dropbox, and create a landing page with MailChimp or MailerLite (These platforms have FREE plans for you if you have a company email to create a FREE account)
8. Digital Marketing is 24/7, global.
You do not need an overseas marketing agency to market to an overseas audience, and you do not need to hire a staff to work overtime or send them overseas, because Social Media Ads can target overseas audience, and the Ads can run 24/7, while Digital Marketing can be automated!
9. Market while you're asleep.
The beauty about digital marketing is that it can be left active even if you're travelling or asleep!
Imagine if it is raining, how will you market or advertise with flyers?
TV Ads are expensive, TV Ads can only be shown at intervals during commercials. Most people only watch TV after work.
But with our mobile phones now, that's our new TV, we consume video content on YouTube, Facebook, Instagram, etc.
With Instagram, Facebook or even Google Advertising, you can market and advertise rain or shine based on Gender, Age, Location and Search Intent (Google Ads & YouTube) or Interest (for YouTube, Instagram & Facebook).
10. An essential skill that every entrepreneur needs
Aside Data Analytical Skills, Social Media Marketing & Digital Marketing are one of the TOP WANTED SKILLS by companies BIG or SMALL.
If you are just starting out as an entrepreneur, you need to know what's going on, and this is not even a choice really.
We came up with our list of Top 9 Skills that every entrepreneur needs!
Would you like to learn more?
Here are our recommendations of our SkillsFuture Credit Eligible Digital Marketing Courses we would recommend for you to join if you want to be in control of your Social Media Marketing & Digital Marketing efforts.
If you are already advertising or using some of the platforms, are you're wondering which courses might be more applicable or suitable for you, drop us an email at email@example.com or give us a call (65) 9296 3877 to have your queries and questions clarified.
If you want BETTER return on investment (ROI) in 2019, i would recommend for you to join us in our 1-day Digital Marketing Strategy & Sales Funnels Course.
I highly recommend insurance agents, property agents, coaches and trainers to attend the "Winning with an Integrated Content Marketing Strategy" course where we walk you through creating your very own ebook, workbook or any form of digital PDF that you can use to drive and convert leads for your business.
You will also be creating a landing page with Mailerlite.com (FREE account for your first 1,000 emails) during the course.
If you are already using Facebook and Instagram for your business, this is a course that has the best of both worlds, Facebook and Instagram all in 1-day.
Ask all the questions you have about both Facebook & Instagram platforms during the 1-day Social Media Marketing BootCamp for Entrepreneurs.
If you are interested to learn more about Instagram Marketing & Advertising, come join us in our 1-day Instagram Marketing BootCamp for Business Owners Course!
Learn Insider Settings we share with our participants during our courses! New Ebook, Published 5 July 2019!Download Facebook Guide Ebook >
Did a course with Charmaine on the 2nd of Dec. She was able to give us a comprehensive leeson on facebbok with a 6hr span. We had a lot of hands on practice and i feel everyone was able to learn at their own pace. The small size class room was definitely a plus and i would reccomend people to sign up with them especially if they are very foreign to facebook marketing! Cheers!
Lead Generation Industry
I recently attended Sky Digital Agency's SEO & SEM: Fundamentals to Internet Marketing workshop. Because of the small class size, the workshop was very engaging and enriching for me. It exceeded my expectations, and at the end of the day, my objectives were met. Thank you, Charmaine, for the knowledge imparted and for answering our questions and doubts!
Charmaine did an exceptional job presenting the material. She set up by explaining what she was going to teach us, summarized, and proceeded to teach, providing relevant real life examples. She found out what we handled and catered examples to us that makes the course meaningful. I personally highly recommend you to take up digital marketing courses she crafted. It does upgrade my digital literacy and critical thinking.
Attended "Grow your business with Facebook Marketing" workshop last weekend. The workshop gave us an insight of the varies effective adversting tools provided in the facebook platform.
Charmaine is friendly, professional and welcome all questions during the class. She also shared valuable tips and real life cases so that everyone has a better understanding of what facebook marketing campaign is all about. I would definitely recommend Charmaine if you want someone patient and helpful!
I’ve learnt a lot from the session on “Master Email Marketing with MailChimp” with Charmaine yesterday. She has shared many valuable tips and resources that are available for SMEs to tap on to start working on our email campaigns efficiently and effectively. Great stuff!
Thank you Charmaine for your guidance and patience in answering every single question from all of us in class.
I attended the SkillsFuture approved course "Grow your business with Facebook marketing" and appreciated the hands-on immediate application during the course itself.
I attended the "Email Marketing with MailChimp" workshop, and it was very informative - I definitely left the workshop feeling more enriched and knowledgeable about the email marketing! :)
Charmaine covered both MailChimp and Canva, and was very patient with all the students. I loved how the class size was very small, so it was very cosy and comfortable to talk and ask questions.
National Healthcare Group (NHG)
I signed up and attended Sky Digital Agency's "Grow Your Business With Facebook Marketing" workshop quite recently.
I would like to thank Charmaine for her guidance in the workshop. Charmaine is professional and knowledgeable. She is also very approachable and always ready to answer your questions.
What I really liked about the workshop was besides the Facebook advertising mechanics, Charmaine took the extra steps by providing free tools to make the advertising campaign look more attractive. She also helped us to walkthrough a brainstorming process before we go about creating the Facebook ad.
The thing I felt could improve better was perhaps to spend more time on going through the ad platform again or in more detail as there was not enough time for details because it is a one day course.
Nevertheless, it was a great learning experience. I highly recommend anyone who wants to learn more about Facebook marketing to Sky Digital Agency.
Adult Trainer with People's Association
I attended the "Email Marketing with MailChimp" workshop with Sky Digital Agency recently.
The two things that I had appreciated most about the training were the small class size made conducive for learning and the informative handouts that the trainer had provided us, which supplemented her presentation very well.
Charmaine is experienced, candid and fun! I would highly recommend the workshop to anyone who is exploring email marketing for their work or business.
I attended the SEO and SEM workshop. I really like how the course was well-structured and clearly presented. As someone who is completely new to internet marketing, I found it easy to follow the class. Lots of practical tips and references to useful templates and resources. Charmaine also took the time to address all our questions. Great class!
Already started to advertise my company facebook after attending this workshop. This workshop gives me the confidence to go ahead and plan the advertisement. Worth to attend to have a better knowledge of facebook marketing.
Director at Annesing
I attended the "Fundamentals to Internet Marketing" and the "Visual Content Marketing" as I needed to get more insights for my new job. It was the best decision ever! Charmaine is an awesome presenter, she is very patient and explains things so well. I would recommend her workshops anytime, regardless of age or knowledge. My new colleagues am quite impressed with my Infographics Skills :) Thank you so much and thumbs up! Claudia
I attended the “Master Email Marketing with MailChimp Workshop” with Trainer Charmaine in late January this year, and this review is long overdue!
Having started my own social enterprise, the marketing and publicity aspects have been a necessary yet challenging one. I found the workshop very helpful in a better understanding of not just the workings of MailChimp, but on tips and strategies for effective use of it as well. The workshop went beyond what I expected and explored the creative side, as we delved into the aesthetics of our designs (via Canva - a lifesaver for a Photoshop-amateur as myself!) which is crucial to online marketing as well.
Charmaine possesses great insight on the topic, and is equipped with the design skills and experience on the same. She is generous in her sharing of tips and suggestions, not just on MailChimp per se but on targeted concerns pertaining to our individual business/focus.
Additionally, I found the small group size a comfortable and effective one for learning and even a platform for the exchanging of ideas. The time we had during the workshop was a good balance of learning and hands-on practice; as well as a place where we can raise questions and gain practical help at the same time.
Highly recommended for entrepreneurs, business owners, sales personnel, and any others who are looking for more knowledge on the workings of email marketing and MailChimp!
Social Entrepreneur (Reblossom)
The Infographics and Visual Content Marketing course was an effective way for me to quickly get up to speed on the resources and tools available to create impressive looking presentations and visual materials over one Saturday. Good work, Charmaine!
Thank you Charmaine for the very useful & informative workshop yesterday! I learnt new things about Mailchimp that will definitely help in our future marketing efforts. Will definitely recommend this workshop to others! :)
Had attended Charmaine course on Grow your business with Facebook Marketing. Learned how to market my own business through Facebook and went to try it out and it drove 6 organic enquiries which all translated into a sale for me. Definitely worthwhile! Thanks Charmaine!