How can Content Marketing help my business?

SkillsFuture Approved Course

Small Class Training, Max. 6 Participants.

Classes are currently held twice a month on a Thursday (till 7 Dec 2017), there after, held once a month from Jan 2018 onwards.

As seats are limited, we recommend for participants to register early.
To pay for the course with your SkillsFuture Credits, email us at:


Why is our Content Marketing Course different?

• 80% hands-on activity workshop

• A lot of brainstorming, writing and storyboarding activities involved in this workshop

• You're exploring to use content marketing to drive your business more brand awareness

• You would like to learn how does content development framework and content marketing work

• You would like to learn from case studies of what other brands have been doing in Singapore and Overseas to drive their business more organic traffic

• You would like to understand about the current content marketing strategies for your work and/or business

• In the long run, you would like to depend more on organic traffic rather than paid advertisement channels

Here's a short video to share on what you can expect at our workshops :)


What you will take away from this Hands-On Workshop:


• Learn what content marketing is, and how it helps in lead generation
• Understand the key principles and mechanics of content marketing
• Learn how to develop effective content skills using a systematic approach and framework
• Learn how to write better content for your product, services and business

Course Outline:

1. Introduction to the course
- Learning Outcomes

2. Content Marketing
- Definition
- Examples of Content Marketing / Development
- What is Copywriting?
- What is Content Marketing?

3.1 Case Study: How can good content help me and my business?
- Learn how Good Content has made marketing more effective for Brand’s like:
- Learn how Good Content can give your business a more impactful branding, and help you stay on TOP of people’s mind.
- Learn how you can drive more organic traffic and reduce reliance on paid channels with good HEADLINES
- Learn how Good Content has helped these Brands (Singtel, CPF, SMRT and others) build deeper, long-term relationships with customers
- Lead generation with Content Marketing

3.2 Buyer's Journey (Content Marketing)
- Learn about your buyer's journey on the internet
- Brainstorm about your buyer's journey (online and offline)
- Discuss, Feedback and Consult with the trainer on your buyer's journey on the internet

4. Case Study: Good VS Bad
- Good and Bad Contents in different formats: Blog, Facebook, Video (Discuss and Learn)

5. Common Mistakes in Content Development
(a) Examples of Common Content Mistakes
(b) Revision, Consultation and Question & Answer

6. Framework for Content Development
(a) Theory and framework
(b) Hands on practice & trainer's feedback

7. The key elements to a good content
- 6 Key principles to Content Marketing
- 5 Guidelines to Content Marketing

8. Writing Activity (Content Marketing)
- Content Marketing for Social Media based on buyer's journey
- Consultation with Trainer

9. Hands-on practice for headline and trainer's feedback
- Example from Trainer - 5 Min
- Hands on practice - 10 Min
- Trainer's review and feedback - 15 Min

10. Hands-on practice: your very own content, and trainer's feedback
- Example from Trainer
- Hands on practice
- Trainer's review and feedback

11. Repurposing Content for different platforms (I.e Landing Page and Facebook)
- Trainer to provide good examples
- Hands-on practice
- Trainer's feedback and Review

12. Final consultation time with Trainer

By the end of the course, you will have a better understanding of content development, it’s framework, to apply in your work and Business.

This workshop will also help you learn about content development, and how you can kickstart your content marketing strategy for your work and business.


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What you'll need to bring to class:

• Notebook & Pen (Recommended)
• Paper & Pen will be provided


What you need to know (for Singaporeans above 25 years old):

This workshop is SkillsFuture Approved & Claimable.

No cash required. Email us at for payment instructions to pay us directly with your SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0043408

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

PIC Grant: 40% of course fee

For company sponsored individuals, your company can claim 40% of course fee (for training conducted by external vendor) from PIC if your company is eligible.

More about the PIC Grant:

P.S. For company sponsored employees, companies get to claim $2/hour from SkillsConnect's Absentee Pay Roll.

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About the Trainer

Joanne has seven years of active experience in communications, content strategy and content development work, including roles at the Singapore Tourism Board and global PR agency Golin. She has worked with a range of clients from corporate organisations to consumer brands.


In an age of the digitally empowered, she strongly believes in the power of content to transform brands and businesses, deepen consumer engagement and drive leads in more effective, meaningful ways.

Joanne copywrites and curates content for clients at Sky Digital Agency, if you would like to learn more about Content Marketing, join us at the workshop!

Other SkillsFuture Approved Courses under Sky Digital Agency
• Email Marketing with MailChimp (for Beginners)
• Grow your business with Facebook Marketing
• Facebook Ad Manager Advanced Advertising Tool Course
• Grow your business with Instagram Marketing (for Beginners)
• Content Marketing for Social Media and Websites
• 2-day MailChimp Email Marketing for E-commerce Owners
• 2-day Facebook Marketing for E-commerce Owners

Creative Courses by The Good Designers
• 1-day Infographics Marketing for Facebook, Instagram, Brochure and Website
• 1-day iMovie Video Content Marketing for Facebook and Instagram
• 2-day iMovie Video Cotnent Marketing for Corporate Videos
• 1-day Coding HTML and CSS with Sublime Text
• 2-day Get Creative with Adobe Photoshop 

Connect with us on: 
Facebook | Instagram | YouTube | Website


Here are our workshops Facebook Page Reviews


1. Who can i contact should i have questions?
You may e-mail us at

2. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.

In the event that there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than 3 working days before the event.

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Nearest MRT: Raffles Place, take exit "i". The building 6 Raffles Quay is just beside Ascott at Raffles Place.

4. I'm driving, where can I park?
There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

Small Class Training of Max. 6 participants
01 March 2018
31 March 2018
Email us at to enquire!


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