Integrated MailChimp Email Marketing for E-commerce and Business Owners

Integrated MailChimp Email Marketing for E-commerce and Business Owners

Small Class Training, Max. 6~8 Participants.
80% hands-on training, 10am to 6pm on both days.
Course code on SkillsFuture Directory: CRS-N-0044685
 

Why MailChimp?

MailChimp is FREE for your first 2,000 email subscribers and 12,000 emails to be sent per month
 

What to expect during the workshop?

Hands-on workshop where participants design, create and develop an email marketing campaign to suit their e-commerce marketing needs
 

Target Audience:

Business owners, sales and marketing professionals who want a boost their sales with email marketing.
Beginners who are new to MailChimp Email Marketing and hope to learn how they can use MailChimp more effectively for their email marketing campaigns.

COURSE OBJECTIVES
• Use MailChimp as an email marketing tool for their business
• Design & Create MailChimp Forms for email database collections
• Learn 5 ways to grow your email database
• Learn 3 key principles and winning strategies in Email Marketing
• Learn how to plan out an E-commerce Email Marketing Strategy
• Learn how to design, schedule, and automate E-commerce Email Marketing Campaigns
• MailChimp Birthday Email Automations for E-commerce Customers
• MailChimp Abandon Cart Series Automation for E-commerce Customers
• MailChimp Lapsed Purchase Series Automation for E-commerce Customers
• Learn to use MailChimp effectively as an email digital marketing tool to GROW your E-commerce business
• Re-target email database on Facebook and Instagram

OVERVIEW of the 2-day Integrated MailChimp Email Marketing for E-commerce Business Owners Course Content
Day 1 Course Outline:
1. (a) Introduction to Email Marketing and MailChimp Email Marketing Service Platform
1. (b) Learn 3 reasons why Email Marketing is relevant and useful for brick and motar business as well as e-commerce businesses.
1. (c) Key principles in Email Marketing

2 (a) Hands-on: Create a FREE MailChimp Account
2 (b) Introduction to MailChimp and its Interface and Tools

3. Hands-on: Create List, MailChimp Forms, Backup List / Database
(a) Benefits and Automation of Database Collection with Pop-up Forms 
(b) Secrets to Exploding your Email Subscribers Growth with MailChimp Pop-up Forms
(c) Benefits and Automation of Database Collection with Landing Pages / MailChimp Forms
(d) Design Graphics in PowerPoint or Keynote for your MailChimp Forms, Email Campaign and Landing Page Banner Graphics
(e) Free Icons and Graphics Resouces will be shared

4. Hands-on activity: GROW your Email List, GROW your E-commerce Business with Email Marketing
(a) 5 ways to optimize your email campaigns for better results
(b) 7 simple ways to grow your email list

5. Hands-on activity: Key Principles and Winning Strategies for Email Marketing (Learn & Apply)
(a) Key principles to get Higher Open Rates in your Email Campaigns
(b) Keyword Copywriting for Higher Open Rates and Click Through Rates in your Email Campaigns

6. Hands-on: Brainstorm, Consult, Design and Create your very Email Marketing Campaign on MailChimp
7. Hands-on: Schedule and Resend your Campaigns (Groups & Segments)
8. UNLEASH the POWER of Email Marketing with an Email Marketing Strategy (Learn & Apply: Buyer's Journey on the Internet)
9.  Final Question & Answer on Day 1's Email Marketing 
 

Day 2 Course Outline:
10. Hands-on activity: Introduction to Automations available in MailChimp: Welcome, Birthday, Education, Abandon Cart and Lapsed Purchase Automation Series
(a) Basic automation series theory and concept
(b) Hands-on activity: Draft the workflow of your automation series campaign

11. Brainstorm and Consult with the trainer on the automation series for your business or e-commerce business

12. Hands-on activity: Plan, Design and Implement your Automation series for your business
(a) Design your email marketing campaign graphics with Microsoft Win or Mac PowerPoint / Apple's KeyNote App
(b) Setup automation workflows in MailChimp (each automation series typically takes 90~120 min to setup, including design)
(c) Design & Setup 2~3 automation series during the workshop

13. Summary and conclusion of your Integrated Email Marketing Strategy for your business
14. Final Consultation, Question and Answer with Trainer

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What you'll need to bring to class:

• Laptop & Charger
• Mouse and Mouse Pad
• Pen & Paper will be provided

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

As seats are limited due to small class size, we recommend for participants to register early.
Most preferably 3~4 weeks prior to course start date.
 

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.
 

This course is SkillsFuture Credit Eligible.

Who can apply? - Singaporeans aged 25 years and above.

You can choose to pay partial of the course fees with your SkillsFuture Credits.
Email us at skillsfuture@skycrm.asia for payment instructions to pay with your SkillsFuture Credits. Remainder fees can be paid with cash. Remaining Course Fee: $720 - $500 = $220 in cash.

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 

P.S. For company sponsored employees, companies get to claim $2/hour from SkillsConnect's Absentee Pay Roll.







Here are some generous workshop reviews our participants have left us on Facebook on how our workshops have helped them be a better marketer for their work, business, and startups:



More reviews of our workshop are also available on our Facebook Review Page

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Subscribe to us on YouTube: https://goo.gl/4Z5eeu

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About the Trainer

Charmaine is the Creative Director of Sky Digital Agency and Founder of The Good Designers.

She has been conducting training since 2015, equipping her clients in Facebook Marketing, Search Engine Optimization (SEO), Email Marketing and more... Till date, she has conducted more than 1,000 hours in training.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding on Facebook Marketing, SEO & SEM, Infographics Design and more!

 

Connect with us on: 

 

Other digital marketing courses offered by Sky Digital Agency:

• Email Marketing with MailChimp (for Beginners)
• Grow your business with Facebook Marketing
• Facebook Ad Manager Advanced Advertising Tool Course
• Grow your business with Instagram Marketing (for Beginners)
• Content Marketing for Social Media and Websites
• 2-day MailChimp Email Marketing for E-commerce Owners
• 2-day Facebook Marketing for E-commerce Owners

Creative Courses by The Good Designers
• 1-day Infographics Marketing for Facebook, Instagram, Brochure and Website
• 1-day iMovie Video Content Marketing for Facebook and Instagram
• 2-day iMovie Video Cotnent Marketing for Corporate Videos
• 1-day Coding HTML and CSS with Sublime Text
• 2-day Get Creative with Adobe Photoshop

Integrated MailChimp Email Marketing for E-commerce and Business Owners - Schedule

S/No. Start Date End Date Start Time End Time Course Fee  
S/No. 1. Start Date 06/08/2018 End Date 07/08/2018 Start Time 10:00 AM End Time 06:00 PM Course Fee $720 Register Now!
S/No. 2. Start Date 11/06/2018 End Date 12/06/2018 Start Time 10:00 AM End Time 06:00 PM Course Fee $720 Register Now!

08/06/2018 - 08/07/2018

10:00 AM - 06:00 PM

$720

06/11/2018 - 06/12/2018

10:00 AM - 06:00 PM

$720

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.

In the event that there are insufficient participants, we will reschedule the class by 2 weeks, and inform you 3 working days in advance.

2.Who can i contact should i have questions?

You may e-mail us at workshops@skycrm.asia

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do. We have conducted corporate trainings for Universities (SUTD), Singapore Workforce (SSG), Decathlon, HDB, Institute of Adult Learning and more.
For Corporate Training Enquiries, please email us at trainings@skycrm.asia

 

For enquiries on the workshop above, please email us at workshops@skycrm.asia

If you would like to use your SkillsFuture Credits, please email the following 5 fields to us:
(1) Your Name as in NRIC
(2) NRIC
(3) Mobile
(4) Email
(5) Home Address
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