Content Marketing for Social Media and Websites

Content Marketing for Social Media and Websites

Time: 10am to 6pm | Max. 6 Participants
Hands-on Content Marketing Workshop, 80% of the workshop consist of hands-on activities.

As seats are limited, we recommend for participants to register early.
To pay for the course with your SkillsFuture Credits, email us at: skillsfuture@skycrm.asia
 

Why is our Content Marketing Course different?

• 80% hands-on activity workshop

• Lots of brainstorming, writing and storyboarding activities involved in this workshop

• You're exploring how you could use content marketing to drive more brand awareness for your business

• You would like to learn how content development framework and content marketing works

• You would like to learn from case studies of what other brands in Singapore and Overseas do, to drive their business more organic traffic

• You would like to understand how you can brainstorm, strategize and apply content marketing strategies for your work and/or business

• In the long run, you would like to depend more on organic traffic rather than paid advertisement channels
 

Here's a short video to share on what you can expect at our workshops :)

 

 

What you will take away from this Hands-On Workshop:

• Learn what content marketing is, and how it helps in lead generation
• Understand the key principles and mechanics of content marketing
• Learn how to develop effective content skills using a systematic approach and framework
• Learn how to write better content for your product, services and business


Course Outline:

1. Introduction to the course
- Learning Outcomes

2. Content Marketing
- Definition
- Examples of Content Marketing / Development
- What is Copywriting?
- What is Content Marketing?

3.1 Case Study: How can good content help me and my business?
- Learn how Good Content has made marketing more effective for Brand’s like:
- Learn how Good Content can give your business a more impactful branding, and help you stay on TOP of people’s mind.
- Learn how you can drive more organic traffic and reduce reliance on paid channels with good HEADLINES
- Learn how Good Content has helped these Brands (Singtel, CPF, SMRT and others) build deeper, long-term relationships with customers
- Lead generation with Content Marketing

3.2 Buyer's Journey (Content Marketing)
- Learn about your buyer's journey on the internet
- Brainstorm about your buyer's journey (online and offline)
- Discuss, Feedback and Consult with the trainer on your buyer's journey on the internet

4. Case Study: Good VS Bad
- Good and Bad Contents in different formats: Blog, Facebook, Video (Discuss and Learn)

5. Common Mistakes in Content Development
(a) Examples of Common Content Mistakes
(b) Revision, Consultation and Question & Answer

6. Framework for Content Development
(a) Theory and framework
(b) Hands on practice & trainer's feedback

7. The key elements to a good content
- 6 Key principles to Content Marketing
- 5 Guidelines to Content Marketing

8. Writing Activity (Content Marketing)
- Content Marketing for Social Media based on buyer's journey
- Consultation with Trainer

9. Hands-on practice for headline and trainer's feedback
- Example from Trainer - 5 Min
- Hands on practice - 10 Min
- Trainer's review and feedback - 15 Min

10. Hands-on practice: your very own content, and trainer's feedback
- Example from Trainer
- Hands on practice
- Trainer's review and feedback

11. Repurposing Content for different platforms (I.e Landing Page and Facebook)
- Trainer to provide good examples
- Hands-on practice
- Trainer's feedback and Review

12. Final consultation time with Trainer

By the end of the course, you will have a better understanding of content development, it’s framework, to apply in your work and Business.

This workshop will also help you learn about content development, and how you can kickstart your content marketing strategy for your work and business.

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What you'll need to bring to class:

• Laptop & Charger

• Mouse & Mouse Pad

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

This course is SkillsFuture Credit Eligble.

No cash required if you have sufficient SkillsFuture Credits. 
Email us at skillsfuture@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0043408
 

P.S. For company sponsored employees, companies get to claim $2/hour from SkillsConnect's Absentee Pay Roll.
 

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:




You can also read even more testimonials on our workshops on our Facebook Page Review

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Subscribe to us on YouTube: https://goo.gl/4Z5eeu

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About the Trainer

Charmaine is the Creative Director of Sky Digital Agency and Founder of The Good Designers.

She has been conducting training since 2015, equipping her clients in Facebook Marketing, Search Engine Optimization (SEO), Email Marketing and more... Till date, she has conducted more than 1,000 hours in training.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding on Facebook Marketing, SEO & SEM, Infographics Design and more!

 

Connect with us on: 

 

Other digital marketing courses offered by Sky Digital Agency:

• Email Marketing with MailChimp (for Beginners)
• Grow your business with Facebook Marketing
• Facebook Ad Manager Advanced Advertising Tool Course
• Grow your business with Instagram Marketing (for Beginners)
• Content Marketing for Social Media and Websites
• 2-day MailChimp Email Marketing for E-commerce Owners
• 2-day Facebook Marketing for E-commerce Owners

Creative Courses by The Good Designers
• 1-day Infographics Marketing for Facebook, Instagram, Brochure and Website
• 1-day iMovie Video Content Marketing for Facebook and Instagram
• 2-day iMovie Video Cotnent Marketing for Corporate Videos
• 1-day Coding HTML and CSS with Sublime Text
• 2-day Get Creative with Adobe Photoshop

Content Marketing for Social Media and Websites - Schedule

S/No. Start Date End Date Start Time End Time Course Fee  
S/No. 1. Start Date 25/05/2018 End Date 25/05/2018 Start Time 10:00 AM End Time 06:00 PM Course Fee $450 Register Now!
S/No. 2. Start Date 22/06/2018 End Date 22/06/2018 Start Time 10:00 AM End Time 06:00 PM Course Fee $450 Register Now!

05/25/2018 - 05/25/2018

10:00 AM - 06:00 PM

$450

06/22/2018 - 06/22/2018

10:00 AM - 06:00 PM

$450

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.

In the event that there are insufficient participants, we will reschedule the class by 2 weeks, and inform you 3 working days in advance.

2.Who can i contact should i have questions?

You may e-mail us at workshops@skycrm.asia

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do. We have conducted corporate trainings for Universities (SUTD), Singapore Workforce (SSG), Decathlon, HDB, Institute of Adult Learning and more.
For Corporate Training Enquiries, please email us at trainings@skycrm.asia

 

For enquiries on the workshop above, please email us at workshops@skycrm.asia

If you would like to use your SkillsFuture Credits, please email the following 5 fields to us:
(1) Your Name as in NRIC
(2) NRIC
(3) Mobile
(4) Email
(5) Home Address
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